For a smarter way to measure what actually matters ~ Meet Uni.
If you’ve ever felt the disconnect between what your brand says and how your culture behaves—you’re not alone. And if you’ve ever wished for a way to track that gap with the same clarity you use to measure revenue, retention, or engagement… you’re exactly who we’re building this for.
You can’t fix what you won’t face. The Alignment Index brings visibility to the gap between your brand promise and your internal reality, without the sugarcoating.
Built for leaders who give a damn about data with depth, this isn’t another engagement survey that collects dust. It’s an AI-powered tool designed to reveal where alignment is thriving, where it’s breaking down, and what’s driving it.
The Problem:
Most culture assessments give you vague information or map the culture you aspire to have, not the one you’re currently living in. Most engagement surveys get buried in spreadsheets. And most brand strategy decks sit on a virtual shelf once the campaign launches.
But what if you could actually measure alignment—between your values, your behaviors, and your brand promise?
Uni, the Alignment Index, does just that.
What It Will Do:
This AI-powered tool is designed to:
- Capture real-time insights about how your brand and culture are showing up across teams
- Highlight specific friction points—by role, department, or behavior
- Translate feedback into strategic, actionable insights (not fluff)
- Track improvement over time so you can actually see culture shift
- Help you lead with clarity instead of gut feelings
This assessment tool is your brand’s cultural dashboard, and it’s built to help purpose-driven teams close the gap between what they say they stand for and what they actually do.
This tool helps you stop guessing and start leading with precision. Whether you’re making a case for cultural investment or navigating change, the data gives you clarity, and the courage to act on it.
How It Works
- Anonymous feedback from employees at every level
- Real-time scoring on brand-culture alignment across multiple touchpoints
- Insightful dashboards and narrative summaries (not just charts for the sake of charts)
- Quarterly reviews to track patterns, progress, and points of tension
What It Measures
- Perceived alignment between stated values and daily experience
- Trust and credibility of leadership through the lens of culture
- Consistency across departments, teams, and communication channels
- The behavioral gaps undermining your brand promise
Be First in Line
We’re currently piloting the Index with a small group of purpose-led organizations.
Join the waitlist to:
- Help shape the future of alignment measurement
- Get early access when we open up
- Receive behind-the-scenes development updates
- Be invited to live demos + strategy sessions