Why do so many rebrands fall flat? Why doesn’t a new logo or website usually solve all of our business problems? I share real-world examples (the wins and the flops) and walk you through the seven biggest reasons rebrands don’t land the way we hope. More importantly, I introduce the “Seven Pillars of Brand Alignment,” a framework I use with clients to uncover root issues and build real, sustainable brand change.
Whether you’re mid-pivot, considering a rebrand, or just feeling misaligned inside your organization, this episode will help you think more clearly and lead more confidently.
You can register for the Your Personal BrandOS webinar at blackunicorncreative.com/personal-brand-os .
What I Cover:
- Why rebrands flop (with real-world examples)
- When a rebrand is the right move
- The hidden motivations behind rebranding
- 7 reasons most rebrands don’t stick
- How to lead change that feels real (not cosmetic)
- My “Seven Pillars of Brand Alignment” framework
- How your leadership impacts brand trust
- An invitation to the Your Personal BrandOS training
Timestamps:
- 00:00 – Welcome + episode intro
- 01:07 – Examples of successful vs. failed rebrands
- 02:08 – When rebranding is actually a good idea
- 05:42 – What makes rebrands fail (start of 7 mistakes)
- 08:10 – Mistake #1: Cosmetic changes only
- 11:24 – Mistake #2: Solving the wrong problem
- 13:35 – Mistake #3: Branding as just a marketing function
- 14:36 – Mistake #4: Operational inconsistencies
- 16:30 – Mistake #5: Mixed messaging
- 18:19 – Mistake #6: Failing to engage employees
- 19:28 – Mistake #7: Leadership misalignment
- 21:19 – The Seven Pillars of Brand Alignment (overview)
- 26:03 – Announcing the “Your Personal Brand O.S.” webinar
- 27:33 – Final thoughts + call to action
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