RESOURCE
Agritourism Idea Generator
This tool will provide ideas for your farm operation — from low-lift additions to full immersive offerings — so you can see the possibilities without the overwhelm.
Most farm and ranch operators already have what people want to see, learn, and do. The land. The animals. The knowledge. The life.
It’s time to take all of that value and make it visible.
This tool takes what you already have and shows you where agritourism could fit, organized by how much effort it actually takes to get started. Use it to explore, to dream, or to make the case internally that it’s time to expand what your farm offers for the sustainability of your business.
Resources
White Hutchinson Agritourism E-Newsletter
The White Hutchinson Leisure & Learning Group has 30+ years of experience working with all types of agritourism businesses. We have worked with over 60 farms throughout North America since 1994 to develop and design successful agritourism businesses or grow existing ones.
- I recommend this newsletter to stay up-to-date on market trends, fiscal analysis, top rated articles about leveraging agritourism in your operation.
Visit NC Farns
Visit NC Farms brings together a statewide network of agritourism farmers, tourism partners, and local food advocates to celebrate North Carolina agriculture. Th resource includes a searchable directory of agritourism destinations by county, seasonal newsletters featuring farm events, food and fun, behind-the-scenes highlights on social media @VisitNCFarms
- If you have a farm, you can list your farm and events on the website for free! You can also create or join itineraries designed to help people choose where to visit.
UpliftNC Tourism
- The goal of UPLIFT was to support tourism through community driven efforts in rural North Carolina. UPLIFT worked regionally - across county borders - to support local tourism leaders and practitioners in realizing their vision for tourism in their community, including natural, recreational, cultural, agricultural, culinary, built, and other tourism.
- Visit UpliftNC to access agritourism resources as a farm operator. Think signs, safety information, storytelling tools and more
I build and share resources just like this via my newsletter
Join 200 (and counting) business owners connecting over how to make their value visible.
It was nice meeting you...
I’m Abriana! If you heard me talk recently, you probably heard much of my story, but if not here is the quick and dirty version.
As a horse-lovin’ kid who grew into a brand consultant and agritourism advocate, my work is rooted in one belief: the land, the animals, and the people who steward them deserve businesses built to last.
I’ve been around agriculture my whole life. At seven, I started taking horseback riding lessons and grew up running in and out of my grandma’s porch on our family’s hog farm. I watched seasons change and watched the city grow up around us, slowly shrinking what we could produce and how we could produce it. That land was where we gathered, grew, and built a livelihood. I never forgot what that meant.
A career in veterinary medicine and animal health gave me a front-row seat to the full value of a working farm. It’s economic, cultural, and generational. That untapped value drew me to agritourism. I now sit on the board of the North Carolina Agritourism Networking Association, supporting farms in Eastern NC.
Through my consulting practice, Black Unicorn Creative, I help business leaders and owners get clear on who they are, how they operate, and how they want people to experience them. I deliver keynotes, run workshops and traveling globally to deliver leadership development programs for people ready to build something that actually holds up.
I’m glad you’re here and I hope you enjoy these resources. This work is personal for me, and I’d love for it to be meaningful for you too.